Bettman needs to build off thrilling Cup final

Hockey Betting Lines

06/11/2010 - Toronto, Canada (Sportsbook Betting Lines) - It may sound cliche, but when it comes to fixing what ails the National Hockey League, there may be no better time than the present.

On the heels of the most successful NHL season in a decade and a Stanley Cup final that demonstrated all that is right with the league, it is a moment that must be captured with vigor by Commissioner Gary Bettman.

The Stanley Cup final produced a spectacular brand of hockey that has reinvigorated the Chicago Blackhawks and Philadelphia Flyers franchises, which also happen to reside in two of the game's most important markets.

Fresh-faced superstars like Jonathan Toews and Patrick Kane have become household names across North America, poster boys if you will, for a new era in the NHL. An era that is seeing youth, speed and goal scoring become the defining elements of a brand that has suffered for so long.

Add already established superstars like Sidney Crosby and Alexander Ovechkin to the fold, along with a slew of talented youngsters led by the likes of Steven Stamkos and Drew Doughty, and it is safe to say that the recipe for success is a good one.

Television ratings for this latest Stanley Cup Final were remarkable in Canada and the highest in the United States since the Flyers, led by Bobby Clarke, beat out Bobby Orr and the Boston Bruins for hockey's ultimate prize in 1974. It seems unfathomable, but 1.2 out of every 10 American televisions was tuned into the Game 6 matchup on Wednesday night, demonstrating a heightened interest for the game south of the border.

Hockey is on the verge of a breakthrough, and Bettman is on the clock.

In most markets the game is thriving or at least sustainable, but a few sore spots exist that have shown little evidence of viability.

Franchises in Phoenix, Atlanta, and Florida are on life support, while there are ownership issues in other regions around the league likely spurned by the recent economic meltdown.

The remedy is simple; find owners who want to purchase these troubled franchises in cities that can sustain them, and move the teams.

The trouble is that Bettman has for years been outwardly ignorant to the possibility of relocation to Canadian markets, even when potential suitors have existed. This approach has done little for his image, and little for the game itself.

Previously spurned markets in Winnipeg and Quebec have been waiting with open arms, while southern Ontario, the world hotbed of hockey, continues to operate with the Toronto Maple Leafs as its only franchise.

Instead, Bettman has been insistent on transfers to areas like Las Vegas or Kansas City, further examining the Southern United States for relocation, as if to compound his already misguided expansion of the NHL into the United States' Sun Belt.

If only he had tried as hard to keep franchises in Winnipeg and Quebec as he has in the Desert with the Coyotes, the NHL might not be wrestling with these ugly issues.

Instead of trying to cover up the financial pitfalls of dying organizations, and sugarcoat the reasons why fans dislike or ignore the game in certain cities, Bettman needs to come clean with the realization that franchises in peril will continue to drag down the league.

As it stands, Bettman has received serious interest from prospective owners in both Winnipeg and Quebec. Mark Chipman and David Thomson of True North Sports and Entertainment made a serious pitch to buy the Phoenix Coyotes and return them to Winnipeg, and Bettman says he's heard from more than one "substantial" group in Quebec, including a pitch from media giant Quebecor.

Canadian fans need not yell from the highest hills to be heard, but rather, the league needs to do the noticing for them. There is a market in Canada for additional NHL franchises that should no longer be ignored.

The continued growth of the NHL brand and the health of the league will rest squarely on relocation to these ready-for-prime-time markets.

The positive ripple effect of the Cup finals has made this an unprecedented time to build on the current wave of momentum, and Bettman needs to right the ship once and for all.

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Pacific-10 Conference odds

Teams that should be in: Stanford

Oregon and USC get their tickets punched after taking care of business this weekend. Yes, the Trojans' computer numbers aren't great, but there's no way the third-place team in this league is getting nixed. Grudgingly, I added Arizona after consultation with our Bracketologist. I don't know that Arizona will lose its last three (including a Pac-10 quarterfinal game), and even if the Cats do, I still can't see how they'd be left out, given the overall profile. That said, it bears watching, as three more L's would leave them at 18-12 (9-9) and on a 6-11 skid entering the Dance. It would be nice to see the Wildcats get at least one W in the Bay Area next week, as Cincinnati (albeit without Armein Kirkland and with a worse profile) was axed after a similar slide last season. I just couldn't rationalize having some of the other teams as locks and not having Arizona in that category -- there just aren't enough good teams behind the Cats to threaten their spot, it seems. Stanford has its fate in its own hands with the Arizona schools coming to the Farm to close out the regular season next weekend.

Should be in:

Stanford [17-10 (9-7), RPI: 40, SOS: 21] No shame in not getting a win in L.A., but that makes the home game against Arizona State a must-win ahead of what could be an intriguing meeting with Arizona should the Cats lose at Cal. Getting to 11 Pac-10 wins would make Selection Sunday much more comfortable, but 10's probably more than enough this season. The Cardinal have nonconference wins over Texas Tech and at Virginia to lean on, although they also lost badly to Air Force and Santa Clara at home.

Southeastern Conference odds
Work left to do: Alabama, Georgia, Mississippi, Mississippi State

It looks more and more possible that no one from the SEC West will make the NCAAs. How weird is that? Tennessee and Vandy move into the locks category after more good work this weekend. Kentucky stays there, although it would be smart for the Cats to handle Georgia at home Wednesday ahead of a trip to the Swamp. Could a disaster scenario (two more L's and a first-round SEC tourney exit) somehow dislodge the Cats despite their incredible computer numbers? Still unlikely, but not worth chancing it.

Work left to do:

Alabama [19-9 (6-8), RPI: 43, SOS: 47] The tough L at Tennessee was understandable, and even created some hope. Unfortunately, that hope was dashed by a home loss to Auburn, which leaves the Tide in some real trouble. There's still no signature win on the profile (no, Kentucky doesn't count), and the computer profile is weakening rapidly. The Tide conceivably could beat Ole Miss and win at Miss. State to get to 8-8 and clinch at least a share of the West crown, but that's probably not enough right now. The Tide will need to do some work in the SEC tourney.

Georgia [16-10 (8-6), RPI: 52, SOS: 23] This is the team with the best chance to make it from this section right now. The Bulldogs rebounded from a terrible performance at Ole Miss to beat down Miss. State. Now they are at Kentucky (king of the RPI 51-100 win) and home to Tennessee. That would be worth a lot of computer points to get both (which is doable), as both teams are in the top 11 in RPI. Finishing at least 9-7 is an absolute must, and I would feel much better about the Dawgs' chances if they got both to get to 10 SEC wins. They also beat Gonzaga, but lost to ACC bubblers Georgia Tech and Clemson.

Mississippi [18-10 (7-7), RPI: 63, SOS: 79] Like everyone else in this division, Ole Miss gacked up a chance to stake a claim, losing by double figures at South Carolina. Even 9-7 likely is not nearly enough with a nonconference profile devoid of anything notable.

Mississippi State [16-11 (7-7), RPI: 66, SOS: 37] With a chance to get in the mix, these Bulldogs were leashed by their Georgia counterparts. Could they get to 9-7? I guess -- although winning at Arkansas, then beating Alabama is no lock -- but would that mean all that much for a team with this overall profile? Probably not. There's nothing of note (on the good side) in the nonconference profile.

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